BVT, Chick-Fil-A Celebrate Cow Appreciation Day

TYLER, TX —Wednesday, July 18, was a moooootastic day at Breckenridge Village of Tyler (BVT) when Chick-Fil-A franchise owners Jeff and Debra Johnston delivered Cow Appreciation Day to the residents and day-program participants!

For the day, BVT was festively adorned in Chick-Fil-A’s familiar black-white-and-red palette, complete with cow balloons, a large, free-standing cardboard cow, and billboards reading Chick-Fil-A’s “Eat Mor Chikin” slogan and “BVT loves Chick-Fil-A,” setting the backdrop for fun photos with BVT residents and staff. Lunch was provided and BVT residents and staff interacted with the Chick-Fil-A cow mascot.
Photo:Cow Appreciation Day
For the past four years, as part of their ardent support for BVT, the Johnstons have made it a point to visit the campus to celebrate this unique “holiday” with the residents.

The relationship between Chick-Fil-A and BVT began years ago with Ed and Sandy King,” says Associate Executive Director of Advancement at BVT Linda Taylor. “The Kings were the original owners of Chick-Fil-A in Tyler and had championed the BVT cause for more than 15 years, and have financially supported and promoted BVT within the East Texas community.

Taylor says that after Ed King passed away, Jeff and Debra purchased the South Broadway Chick-Fil-A.

“The Johnstons chose to pick up the BVT torch that the Kings started,” says Linda, “and carried on the BVT/Chick-Fil-A relationship.

“Sandy (King) is still faithfully involved at BVT,” she adds, “never missing a Cow Appreciation Day at the Village.” 

Chick-Fil-A has helped sponsor BVT’s annual events A Night to Remember and the Men’s Breakfast.

Photo:BVT Celebrates Cow Appreciation DayBreckenridge Village of Tyler is a caring residential community for adults with mild to moderate intellectual disabilities. BVT programs and activities are designed to help residents develop the skills they need to achieve their God-given potential.

For more pictures of Cow Appreciation Day at BVT, visit BVT’s Facebook page. For information about BVT’s work in Tyler, visit