Virtual Awareness Campaign Keeps Community Connected


The BCFS Health and Human Services-Abilene staff has not allowed the COVID-19 response to deter their efforts to recognize Child Abuse Awareness month.

They are using their social media presence as a virtual means to do many of the things they would otherwise not be able to do during this period of social distancing. The team has been posting facts, tips and information regarding child abuse awareness since the first of the month and have been conducting contests to encourage participation.

“We are offering different prizes for participation,” said Briona Sattarphai, Program Director. “We are asking people to post comments and pictures of themselves doing the activities we are promoting – such as spending time with their kids or making washing their hands fun. Prizes include gift cards for meals or family activities and awareness swag.”

Alana Jeter, Regional Director for North Texas, said she is very proud of her staff and is encouraged by the community’s response to their virtual campaign.

“Our staff even celebrated ‘Go Blue Day’ on Friday, April 3, and posted pictures to our Facebook page of our staff meeting utilizing Microsoft Teams video meeting app with everyone wearing blue,” said Alana.